What is a niche?
A “niche” is an area of the market specializing in one type of product or service.
Some examples of niches in internet marketing are weight loss, diets, wealth, romance, satellite TV on PC, muscle gain, self help, anti-spyware, forex, and making money online.
In today’s blog, we’re going to take a close look at how to pinpoint the most profitable niches.
Affiliate or network marketing starts and ends with finding the right niche to market in. It’s pretty simple, really. You find a hotbed of buying activity and you plant yourself firmly there to market as many hot products as possible to a very active market of potential customers.
It’s worked for hundreds of marketers who have become very, very rich. But, let’s face it – when you’re getting started, nothing is ever quite that easy.
So, I want to delve deeper into the idea of niche research, along with the mistakes that so many of us tend to make over and over again. Because, when you can eliminate those mistakes, life gets much easier and the profits are more consistent.
The Niche Research No-Nos
First up, let’s take a closer look at what so many starting affiliate marketers do wrong. At the very top of the list, and something I’ve been preaching against for years is diversification. Of the super affiliates I’ve met, the vast majority (pretty much all of them), make their profits almost entirely from one or two niches.
Yup, that’s right, it’s exactly as it sounds. They spend hours a day working on just dog training, or just marriage advice or just weight loss. They find a profitable audience and they hit them up over and over again with different products, sites, and selling points.
Second, as you might have guessed, they stuck to the big niches – the evergreen ones that have always been solid money makers. Sure, they experiment a little bit, but only enough to check out other niches, not so much that they dilute their income from big one or two niches.
Let’s go further into “What is a niche?”
Which niches are considered the “big niches”?
Weight loss, making money, satellite TV on PC, muscle gain, self help, anti-spyware, forex, and money online. People are always looking for new products in these niches, so you cannot cannibalize your sales, nor can you run out of warm leads. Of those niches, weight loss and fitness are the biggest across the board, with making money coming in at a close second.
Finding Your Niches and Products
Of course, just saying “try out the stuff that works” isn’t very helpful, so I want to go into a bit more detail on what you can promote and how to make your selection.
Lucky for you, I have a couple of methods I like to use that have always been highly successful for me.
In terms of finding product ideas, I usually stick to Clickbank and Amazon. On occasion, I will also use Google to review possible affiliate networks in greater depth.
Amazon.com Research
Let’s start with Amazon.com. I start here because I want to first find a niche that has a large buying base.
You can always find a product in Clickbank with high gravity, but even before that I want to identify the breadth of a potential audience first. You’ll see why very shortly.
To start with, visit Amazon.com and start reviewing products and topics in niches that you are interested in.
This is very important, because you’ll be spending a lot of your time investing in that niche, especially if it becomes one of your big two niches.
So, be sure it’s something you’re willing to write about and market extensively for months to come. If you could care less about weight loss or are afraid of dogs, those might not be the best paths to success.
With that in mind, start searching on Amazon for books, products, and other niche products. Your goal here is to find products with at least 20 reviews. Why just 20 reviews?
Considering the fact that Amazon estimates only 1 in 1000 people actually review something they buy from their site, a product with 20 reviews is likely to have been purchased by at least 20,000 people – that’s a huge market, especially if it’s just one product in an information niche.
If you can find multiple products in the same niche that all have 20+ niches, you’ve hit the jackpot. It doesn’t matter if the niche has 100 products or just 2; if there are people buying products, it’s a good niche. You don’t need to do any keyword searching, competitor research, or product searches, because you know you’ve found a good one.
Moving to Clickbank
With that in mind, it’s time to find a product that you can actually market. In general, I don’t recommend promoting physical products on Amazon. With only a 5% commission (to start), you’d only make $1 on a $20 book, and most Amazon products are on massive reductions, so profit potential is limited for info products.
If you find a highly valuable product in a niche like ‘solar energy kits’ or ‘home stereo equipment’, you might rethink that, because you can make $15+ per sale.
Generally speaking though, you should never choose a niche where your minimum commission per sale is less than $15.
That should be your magic number.
So, with that magic number in mind, we take a stroll over to Clickbank – the number one affiliate network on the Internet, where info products are sold by marketers like you and me for commissions up to 75%. A single $20 book on Clickbank will net you a profit of between $10-$15 – much better for the time you invest into it.
As for finding a niche product in Clickbank, go to the Marketplace (www.clickbank.com/marketplace.htm) and search for the product niche that you’ve already identified on Amazon.com.
For most popular info niches (the major niches we discussed at the beginning of the newsletter), you’ll find dozens of products. I recommend sticking to these major niches because they have more options and have proven conversion rates. Seasonal and specialty niches require more work and are hard to focus on in the long term.
Look for a $ per sale of at least $15. Ideally, you’ll get even more than this – upwards of $30+ per sale.
Additionally, look for a gravity of at least 30. The gravity represents how many affiliates have successfully sold that product in the last few weeks.
The higher the number, the better it converts and the more room there is in the market for you to join in.
Later, you’ll need to review the competitor sites to be sure you can find a place for you own websites, but for now, just identifying the niche is enough.
Heading to Google
Of course, Clickbank is not the only affiliate marketplace and if you find a product on Amazon that doesn’t show up in Clickbank, you still have other options. Go to Google and search for “NICHE affiliate program”.
Many times, other networks will pop up with plenty of options. A big chance for profit here would be in CPA networks that offer non-info product opportunities with massive chances for profit.
Getting it Right
There is no right answer for which niche you choose to work in. But, if you’re even remotely serious about being successful and becoming the next big super affiliate, you need to pinpoint a rich, evergreen niche that can be solicited time and again for profits without boring you to tears.
Do that, and you’re well on your way to a successful marketing plan.
With that marketing plan in mind, it will be time to start building sites and funneling traffic into your new affiliate marketing empire.
I hope you have found the answer to “What Is A Niche?”.
However, if you are looking for the answer to what Niche would be best for me, I have done some research, and I’ve come across a website, Affilorama by Mark Ling, a successful multimillion dollar internet marketer. In Affilorama he has a course called AffiloBlueprint that teaches you in a very simple way, taking you through the steps to get you started and up and running as a successful internet marketer. It really teaches you how to start up small and then build yourself up.
Affilorama
The general membership to Affilorama doesn’t cost you anything; yes, it’s free! There’s enough content provided to you as a free member to give you enough information on everything you need to know about affiliate marketing to get set up. Affilorama provides a stack of top class information in both video and written format.
If you’re just testing the waters of affiliate marketing, this is a great way to start off on the right path. There are tools that are recommended and available for download and use as a member as well.
To be successful in anything, especially affiliate marketing, you have to have a good grasp and understanding of the basic foundations and fundamentals in order to progress and build up without getting your head wrapped around and lost in the game.
Affilorama will ensure you have that concrete foundation and basic fundamental skills and knowledge for you to work your way up as an extremely successful affiliate.
If you’ve already been in the affiliate marketing industry for some time, Affilorama still offers some great content on how to scale up and take your business to the next level.
You can become a paid member of Affilorama, that allows you to subscribe to the site on an on-going monthly payment basis. The paid version offers more extensive training and detail that really digs deep into the secrets of how to make your business and your career as an affiliate extremely successful and sustainable.
More tools and software programs are provided to help you with the process of scaling up and doing bigger things for your business projects and marketing campaigns.
One of the greatest things about Affilorama is that the site is constantly changing and evolving like the affiliate marketing industry. No one wants to be left out in the dark with old marketing strategies and tactics, and as a member of Affilorama you won’t have to worry about that.
The Affilorama team updates the site on a consistent basis, editing videos and written documents that reflect changes in the industry.
Interviews with famous internet marketing gurus are also provided on Affilorama. They talk about what they do and how they got to the top spot they’re at right now.
With Affilorama, affiliate marketing secrets are revealed and strategies and tactics gurus have held back are exposed.
If you’re serious about making a living online with affiliate marketing, do it the right way with Affilorama.
AffiloJetpack
I also suggest that you check out Affilorama’s AffiloJetpack. There are a ton of products out there offering a variety of resources for affiliate marketers just jumping into the fray. One such product that goes above and beyond the rest through sheer value is AffiloJetpack.
AffiloJetpack is a collection of super high-quality, done-for-you websites. It contains material for 11 niches, out of which you can choose 5.
These niches offer great potential for affiliates, and they were pre-selected because a lot of new affiliates spend a lot of time agonizing over which niche to go into.
The content provided with AffiloJetpack can be used to create an SEO site by re-wording the website articles or bolster the content on an existing site.
It can also be used to create or bolster sites to which traffic is directed using PPC, and in this case there is no need to rewrite the articles; just send traffic straight to the squeeze pages and rely on the autoresponder series to do all the heavy lifting as far as sales are concerned.
In AffiloJetpack, 80% of the work that you would normally need to do has already been done for you.
How much does Affilorama cost?
Free Membership – $0/month
Premium Membership – $67/month
Affilo Theme – $97 one-time cost
Affilo Blueprint – $197 one-time cost
Affilo Jetpack – $497 one-time cost
Conclusion:
If you are trying to make money online, then Affilorama is a great place.
You can learn everything about affiliate marketing, right from the beginning to the advanced level.
You will gain some really good knowledge and that can help you to make money online.
So all in all, I recommend Affilorama if you are serious about making money online.
Go here to check it out: http://6d810y31oiti6o5zv2mayqplpk.hop.clickbank.net/?tid=BOOK
You must be logged in to post a comment.