What is a niche?
A “niche” is an area of the market specializing in one type of product or service.
Some examples of niches in internet marketing are weight loss, diets, wealth, romance, satellite TV on PC, muscle gain, self help, anti-spyware, forex, and making money online.
In today’s blog, we’re going to take a close look at how to pinpoint the most profitable niches.
Affiliate or network marketing starts and ends with finding the right niche to market in. It’s pretty simple, really. You find a hotbed of buying activity and you plant yourself firmly there to market as many hot products as possible to a very active market of potential customers.
It’s worked for hundreds of marketers who have become very, very rich. But, let’s face it – when you’re getting started, nothing is ever quite that easy.
So, I want to delve deeper into the idea of niche research, along with the mistakes that so many of us tend to make over and over again. Because, when you can eliminate those mistakes, life gets much easier and the profits are more consistent.
The Niche Research No-Nos
First up, let’s take a closer look at what so many starting affiliate marketers do wrong. At the very top of the list, and something I’ve been preaching against for years is diversification. Of the super affiliates I’ve met, the vast majority (pretty much all of them), make their profits almost entirely from one or two niches.
Yup, that’s right, it’s exactly as it sounds. They spend hours a day working on just dog training, or just marriage advice or just weight loss. They find a profitable audience and they hit them up over and over again with different products, sites, and selling points.
Second, as you might have guessed, they stuck to the big niches – the evergreen ones that have always been solid money makers. Sure, they experiment a little bit, but only enough to check out other niches, not so much that they dilute their income from big one or two niches.
Let’s go further into “What is a niche?” [Read more…]
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