I want to give you some tips to reduce your cost of Facebook ads.  Ads on Facebook can sometimes get very expensive, but I want to go into some things that can lower those costs for you.

A question I hear all the time is “How much does it cost to advertise on Facebook?”. It’s very hard to quantify, because of the many factors involved, so let’s get into ways you can lower your current costs.

Believe it or not, I have found that it is possible to reduce the amount you’re currently spending on Facebook. As if that’s not enough, it’s even possible to do it without sacrificing the quality or success of your ad campaigns.

Split Testing Is Important To The Cost Of Facebook Ads

Split Testing is so important, because it helps you determine what’s working in your ad and what isn’t. It can increase your ROI and conversion rates which can reduce the cost of Facebook ads.

Too many advertisers make the mistake of crafting what they feel is the perfect Facebook ad and leaving it at that. If they were to split test, they would probably be surprised to find that in many cases the perfect ad they think they have crafted is outdone by the other ad they are split testing it with.

Sometimes we will not know what works best until we go ahead and test out the different ads. [Read more…]