How to get traffic to my site is a problem we all face. This blog will discuss several free website traffic solutions.
Search Engine Optimization (SEO)
Search engines have always been the key way to get internet traffic for free and should be the first part of your how to get traffic to my site strategy.
That is why you need to optimize your site and do your homework so that it ranks well for the keywords you are targeting.
SEO is still the most powerful way to get free website traffic and you really need to invest some time and efforts in the optimization of your site.
The majority of internet traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted internet traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Targeted internet traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
If you want your site to be taken seriously, it should have at least 15 solid content rich blogs/articles. However, don’t take that as the bible as it can depend on your competition. The main thing that I say is that your site should have the number of pages it takes to communicate what your value proposition is for each of the unique services/products you offer.
Free Product Or Service Creation
Content will be driving most of the internet traffic to your site when you offer something useful. Many types of useful content can be created depending on the niche of your site.
You can create articles with tons of advice, or short tips, but from what I have seen, one of the most powerful ways to get internet traffic is to create a free product or service. When the product or service becomes a favorite and people start to visit your site, you can bet that they will visit the other areas of your site as well.
What you are trying to do in this how to create traffic to my site strategy is create an irresistible bribe for someones contact information. This can take many forms, some of which are an eBook, a checklist, a video, a cheat sheet or a swipe file. You want your product to solve a problem or satisfy a desire.
Social Bookmarking
Social bookmarking is one of the easiest and best ways to earn back-links from high quality sites.
Social bookmarking can earn you good quality traffic; this in turn will boost your website Alexa rating. Use Dofollow social bookmarking websites and earn some back-links which can in turn fetch you some solid link juice.
Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links.
These bookmarks are usually public, and can be viewed by other members of the site where they are stored. Examples of social bookmarking sites include del.icio.us and digg.com .
Websites like Digg and Del.icio.us represent the opportunity to get a lot of new free website traffic. In fact these sites offer the best type of visitors: viral traffic.
People who reach your site from a social bookmarking site are generally there because your Web site appeared in a search for topics they were interested in.
Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites.
Increase free website traffic by adding social bookmarking buttons to your website. Adding social bookmark links to your blog or web site makes it easy for readers to save and share your content, and therefore for others to find it.
Lastly, the type of internet traffic you will receive will probably be very targeted and engaged in the content on your web site, so social bookmarking can be a great free tool in your how to get traffic to my site strategy.
The Utilization Of Social Networks
Social networks are also a great way to get free website traffic. If you are popular on Twitter or Facebook the traffic you get from there can easily surpass the traffic you get from a good Google search.
It may take a lot of time to get targeted followers on Twitter or Facebook, but it is usually worth the effort.
The 10 tried and true bits of advice that will get you the most followers are: post great content, write a professional, but interesting bio, utilize hashtags, place a widget on your blog of the social network(s) you use, engage with others, make sure your content is shareable, re-share other people’s content, reach out to influencers on your main topic, stay active and follow other users in your category.
Other useful things on how to get traffic to my site strategy for social networks include:
Be an informer versus a meformer. Informers had more that 2X the followers of meformers.
Create amazing content and be an authority in your industry or a small part of your industry.
To get a lot of followers, minimize the number who unfollow you. Do this by scheduling your updates regularly. Those who tweet more have the most followers.
Give things away. Followers love discounts and freebies.
Share positively. Take care to avoid coming across as sad, aggressive, angry, cynical, or morbid with your social media updates. Users notice. They’re more likely to follow a positive account than a Debbie Downer.
Guest Blogging and Forum Commenting
Securing a guest post on a reputable site can increase internet traffic to your website and help build your brand also. Remember that guest blogging is a two way street, so invite people in your niche to blog on your site.
Commenting doesn’t necessarily provide an immediate boost to referral internet traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site.
Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Typically there are three main goals for guest blogging. Positioning yourself as an authority and well-known name in the industry, getting exposure (traffic) back to your website and building back-links to your website.
With the right kind of content on the top blogs, you can do all three of these things. If you are trying to accomplish either the first or second, then you will want to find blogs that have a good sized and engaged audience. If you are just trying to accomplish the third, then you need to pinpoint blogs with strong root domain authority. You can check this for free using the SEOmoz toolbar.
Google is a great place to start in the search for guest posting opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.
keyword “submit a guest post”
keyword “guest post”
keyword “guest post by”
keyword “accepting guest posts”
keyword “guest post guidelines”
These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.
Remember to include your URL in your signature when guest blogging or forum commenting, whenever possible.
Other Comments On How To Get Traffic To My Site
The last thing that I will say about getting free website traffic is to incorporate video in your content strategy, utilize software like BuzzSumo to monitor what your competition is reading and talking about and emulate that content and attending conferences is a good idea and speaking at them is even better.
Conclusion On Internet Traffic
Getting free website traffic is a vast topic and it is not possible to list all the ways to do it.
Obviously, we’ve covered a lot of ground in this article, so I think it’s only fair I point out that, before you dive into any of these strategies, you’ll need to do a bit more reading and research on each of these topics in order to understand these tactics in depth. Reading more on each topic will help figure out exactly what you need to do for your site to make it a success.
Before I wrap up this article, I’d like to make one last point. Over the years, I’ve noticed a common thread that links all the most successful internet businesses: They have all focused on implementing one or two marketing strategies really well.
So don’t feel like you need to become an expert in all the strategies I’ve covered here. Focus on becoming really proficient at one or two–because this may be all you need to dramatically increase your free website traffic–and sales.
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