There are at least 5 ways to advertise for free on Facebook. If you’re a newbie to this social network advertising thing, you can easily be overwhelmed. Don’t fret. There’s a first time for everything.
So how do you go about advertising for free on Facebook? Let’s study the possibilities.
If you’re broke, how do you advertise on Facebook? For small businesses and nonprofit organizations that don’t have the budget, building a fan page is a good way to get their name out there. A simple fan page is in itself a form of advertisement, plus it’s free.
Create A Fan Page
Creating a fan page for a business is similar to creating a profile on Facebook. You add a photo, a link to your website, and other basic company information that you want people to know. Adding a photo of your brand is important because you need to put an image out there that people will recognize and identify with your company.
Once you have your fan page up, tell people about it and encourage them to “like” it, or to click the thumbs-up icon, which signifies their approval or interest in a person, brand, company, or any other entity.
Of course, having a fan page doesn’t end there. Similar to a personal profile, you need to keep your fan page alive by posting updates, uploading pictures, building your fan base, and engaging your fans.
Do An Event Ad
Let’s say your company is holding an exhibit and you want to tell the public about it. How do you advertise this on Facebook? You can place an event ad. What’s nice about creating an event on Facebook is that you get to invite your friends. What’s more, if your event is a public one, you can encourage the people you invite to invite their friends as well.
Sampling Ads Are Great
You can do a sampling ad on Facebook. This lets you offer a free sample to anyone on Facebook. This is easy because not a lot of people will refuse a sample, especially if it’s free and they’re getting it right off their profiles. The payback for sampling ads is when someone who got a free sample of your product posts a status update mentioning your products — especially if it’s a positive comment. Then more people will know about your brand.
Always Do A Basic Like Ad
But what if you want to integrate your traditional ads on the social network? How do you use those ads on Facebook? You can do this through the basic like ad. A basic like ad is really just your regular ad, only it’s shorter and simpler. Your goal is to get people to “like” your ad because when they do, this action is posted as an update on their wall. Their friends and contacts see this update and will know about your brand and might even “like” it themselves. The “like” ad lets you choose the kind of people you want to advertise to, so you can narrow down your choices according to their geographic location and interests.
The Poll Ad Can Bring In Thousands Of New Customers
Another way to gain followers and fans on Facebook is through the poll ad. The advantage of this type of advertising is that it allows you to reach Facebook users who are not fans of your business page. It involves asking a question to a Facebook user, who then selects an answer from a drop-down list. Once the user has selected an answer, the user will see statistics on the answers of other Facebook users.
Supercharging Your Free Ads
If you have a little bit of money to spend, which can be as little as $5, and want to supercharge your free ads, boost them to a specific audience that you can identify when you hit the boost button in Facebook.
The fan page, the event ad, the sampling ad, the basic like ad, and the poll ad—these are just some of the many different ways that you can advertise your brand for free on Facebook. As you go along, you’ll find myriad ways of reaching out to potential buyers and consumers. The possibilities are exciting!
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